ELEVENLABS

SXSW DOCUMENTARY PREMIERE & LAUNCH

I developed the social strategy and distribution framework for ElevenLabs’ documentary premiere, 11 Voices, at SXSW, positioning the project at the intersection of cutting-edge technology and humanitarian impact.

Launched alongside the official SXSW panel, “Hello Again: Restoring Voices with AI,” the campaign served as the global launchpad for the brand's 1 Million Voices initiative—a $1 billion in-kind commitment providing free, lifetime voice-restoration technology to individuals experiencing permanent speech loss due to medical conditions like ALS and stroke.

Rather than focusing on typical tech specs or software features, we built our strategy around the deeply personal side of losing your voice, highlighting how the subjects in the docuseries actually narrated their own stories using AI-generated versions of their original voices. We anchored this launch around the late actor Eric Dane’s voice restoration journey and his family's advocacy work. Leaning into this raw, human element completely shifted the public conversation, landing major mainstream press and showing how AI can be a powerful tool for human dignity.

MULTI-CHANNEL DISTRIBUTION & PARTNER STRATEGY

To make sure the project reached people far beyond the festival footprint, I looked outside traditional video platforms like YouTube and suggested we distribute 11 Voices on Spotify as an episodic podcast. This expanded our reach into the audio space and let people experience the technology exactly how it was meant to be felt, purely through sound.

I also strategized social posts with our partner, Rebecca Gayheart Dane, ensuring her family's incredibly personal story resonated authentically across channels. Combining this smart distribution play with aligned partner content engaged the creative tech crowd at SXSW and established ElevenLabs as the definitive leader in ethical, accessibility-first audio.