Dairy Queen — Ashley White

Dairy Queen

Executed organic social strategy for QSR client, Dairy Queen, resulting in over 142M impressions & 5M engagements through always on content & campaign work

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Owned strategy for mega moments such as Free Cone Day resulting in 44M impressions (+282% YoY), 1.2M engagements (+55% YoY) & 143K+ new followers across platforms

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Led weekly reporting providing community insights from 13M followers across platforms to tap into relevant trends & help develop new menu items

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