THREADLESS

ARTIST DRIVEN E-COMMERCE & GLOBAL SOCIAL STRATEGY

I managed the social presence for Threadless, a global community of independent artists centered around weekly thematic design challenges. To celebrate the global submissions and weekly winners, I shot and produced original photography used across social, web, and email, directly connecting artist creation with consumer e-commerce.

Beyond the digital storefront, I documented the local creative community by photographing artists in action around the corporate office and Chicago's West Loop. This included capturing the monthly artist partnership between Threadless and Soho House Chicago, where I highlighted creators developing rotating physical murals.

On the growth side, I developed and executed full-funnel advertising campaigns across Meta that amplified Threadless, Bucketfeet, and top-tier independent Artist Shops like Nathan Pyle and Steven Rhodes. By pairing highly targeted paid strategies with authentic, artist-first creative, these paid campaigns generated over $5.8 million in total conversion value.